Privacy policy

Version 26 October 2026

This policy explains how Elevate Golf uses personal information when you visit our website, use the app, request or provide Tips, or contact us. It covers Players, Coaches, Guardians and children, including health information and how to delete an account.

1. Who is responsible

1.1 Elevate Golf International Limited is the controller for the processing described here unless stated otherwise. We are registered in England and Wales under company number 15579950. Our registered office is 1 Warner House, Harrovian Business Village, Bessborough Road, Harrow, Middlesex, HA1 3EX, United Kingdom. Contact privacy@elevategolf.com about your information.

1.2 Coaches are independent professionals with their own duties for information they receive. Payment providers and app stores may also act as independent controllers for their services. Our Terms explain the contractual relationship. This policy gives information; it does not ask you to agree to every use of your data. Consent is requested separately where required.

2. Information we collect

2.1 Account information includes your name, email or other contact identifier, date of birth, country and protected login credentials or supported Apple or Google sign-in identifiers. Profiles can include a picture or video, display name, gender, languages, biography, golf experience, goals, preferences and matching answers. Coach information includes qualifications, business details and relevant verification evidence.

2.2 For children, we collect the information needed for age routing, Guardian contact, relationship verification, permissions and linked-account arrangements. Purchase approvals and the version and time of relevant permissions are recorded.

2.3 Service content includes Tip Requests, uploaded videos and photographs, written or audio material, Offers, delivered Tips, clarification, reviews, support messages and Elly conversations. Injury, medical, fitness, dietary or other information revealing health receives the protection in clause 6 and Part B below.

2.4 Transaction records include references, amounts, currencies, authorisation, capture, refund and dispute states, relevant tax information and fraud checks. Stripe and PayPal process supported payments. We do not receive or store full payment-card details.

2.5 Technical information includes IP address, device and browser information, operating system and app version, service identifiers, diagnostic and security logs, and information about use of enabled functions. Loyalty and referral records include points, status, codes, attribution and relevant abuse-prevention signals.

2.6 A visit to the public website does not itself create a Player account or submit a Tip Request. Hosting systems receive normal connection information when serving pages, fonts, images and videos. If you follow an email link, we receive the message you choose to send. App account, payment and upload processing occurs when you use those services. The Cookies Policy explains device storage and tracking choices.

3. Purposes and legal bases

3.1 We use information necessary for a contract to manage an adult’s account, fulfil purchases, administer payments and provide support. We assess children’s information separately rather than assume a child is the contracting adult. Information needed for age routing, account contact, eligibility and required permissions must be provided before the dependent service can operate.

3.2 We rely on applicable legal obligations for tax and accounting records, lawful regulatory requests and other duties. We use legitimate interests, where appropriate and balanced against your rights, for security, fraud prevention, case handling, proportionate service improvement and protection of our legal rights. You can object to processing based on legitimate interests.

3.3 We obtain consent where required for health information, children’s participation and disclosures, optional marketing, promotional use of media, external AI sharing and device technologies. Health information also requires a lawful special-category condition, normally explicit consent for the optional service described. You can withdraw consent without affecting processing already lawfully undertaken.

3.4 We explain required and optional information when collecting it. You need not provide optional injury information to buy an otherwise suitable Tip. Give only the detail relevant to the request. Refusing an optional marketing choice does not remove access to purchased Tips. Refusing a permission necessary for a particular activity prevents that activity.

4. Who can see your information

4.1 A direct request shares relevant information with the selected eligible Coach. A posted request may disclose the permitted profile, request, media and health information to compatible eligible Coaches considering an Offer before you select a Coach or pay. Blocking, age permissions, compatibility and other eligibility rules limit that audience. We explain the disclosure and obtain required permissions before posting.

4.2 Service providers receive information needed for hosting and storage, communications and notifications, diagnostics, payments, AI and transcription, and support. Providers processing information on our behalf must follow our instructions and contractual safeguards. Their access is limited to the relevant service. A payment provider’s independent regulatory duties differ from those of a supplier acting on our instructions. Apple and Google also handle their own distribution and sign-in services. The relevant provider is identified in the service or permission notice where required; you can ask privacy@elevategolf.com for information about recipients of your data.

4.3 Authorised staff and contracted technical support can access information only for their assigned service, security or support purposes. Professional advisers, insurers, authorities and courts receive information where legally required or otherwise lawfully necessary. Any business transfer must protect the information and follow applicable notice requirements.

4.4 We do not sell identifiable personal information or provide advertising contact lists. Separate adult partner offers, where chosen, are sent by Elevate; the partner does not receive your contact details merely because we send the offer. Following a partner’s link or registering with that partner involves its own privacy arrangements.

5. Children and Guardians

5.1 Players must be four or over and Coaches must be 18 or over. Required Guardian relationship verification, direct notice and consent precede active Junior profiles, uploads, posts and other consent-dependent processing. Teen Players use the applicable linked Guardian arrangements. Guardian approval of each purchase is additional to participation and data permissions.

5.2 We collect from children only what is needed for the authorised service and safety. Before consent, collection is limited to the lawful age-routing and Guardian-contact information needed for setup. Incomplete setup information is deleted when no longer needed and no later than 30 days after setup starts if required verification and consent remain incomplete.

5.3 The selected Coach, or eligible Coaches considering a permitted post, can receive the relevant child information under clause 4. Necessary suppliers support the disclosed service. Optional external disclosures requiring separate consent are not bundled into participation. We do not use children’s information for advertising, commercial audience reports or general-purpose model training.

5.4 Guardians can review information, withdraw permission, stop further consent-dependent collection or request deletion through the app or privacy@elevategolf.com. We verify identity and authority proportionately. Withdrawal stops dependent use and access without waiting for the deletion wind-down. A lawful exception for limited records does not permit continued ordinary use.

5.5 For children: we use your golf information to help provide your Tip and keep the app safe. Ask your parent or Guardian before sending information. Tell them or contact us if something worries you. Elly is an AI helper, not a person or your Coach.

5.6 Guardian enquiries can also be sent by WhatsApp to +44 7867 222250. We aim to reply within 24 hours. Voice calls are not answered and this is not general support. Email is an alternative. Do not send child media, health information, identity evidence or passwords through ordinary WhatsApp chat.

6. Health information

6.1 Optional injuries, medical conditions, movement limitations, allergies, dietary requirements and other physical or mental-health information may appear in fields, recordings or messages. We treat such information as sensitive even when entered into an ordinary text field. We explain its purpose and obtain required explicit consent before using it for the requested golf advice or related safety.

6.2 The relevant Coach audience is described in clause 4. Required permission to share is separate from permission to collect. Guardian authority and applicable child-consent rules also apply. We do not use health information for advertising, sale, commercial audience reports or model training.

6.3 You can withdraw consent through the app or privacy@elevategolf.com. We stop processing that depends on it and explain deletion or any specific lawful retention. Withdrawal can remove a posted request or end an undelivered committed request through its applicable cancellation process. It is not automatically a full-refund entitlement. For delivered Tips, future consent-dependent access and applicable erasure are addressed; we cannot undo information already lawfully received by a Coach.

6.4 Part B contains the consumer-health notice for processing covered by Washington or Nevada law, including the relevant rights and response periods.

7. Elly and automated processing

7.1 Elly assists with navigation, onboarding, requests, support and retrieval of advice already provided by Coaches. Relevant questions, conversations and selected context can be processed by AI suppliers, including OpenAI. Cloudflare-hosted transcription can process relevant audio. We provide the applicable sharing notice and obtain required permission before disclosure. Optional memory and personalisation choices are separate from Terms acceptance and health consent.

7.2 We do not use children’s information, health information, private requests, swing media or delivered Tips to train general-purpose AI models, and do not opt that content into provider training. Provider retention is governed by the applicable service arrangements; this is not a promise of zero retention or UK-only processing. Account-linked conversations, memory and transcription history are covered by access and deletion rights.

7.3 Profile and onboarding answers generate Match % and help determine eligible Coach options. Age permissions, compatibility, blocking and availability can affect who appears or sees a request. Players choose among eligible options. A Match % is not a guarantee of quality or results.

7.4 Some restrictions for prohibited content, contact sharing, fraud or security may be applied automatically. Where a solely automated decision has a legal or similarly significant effect, we provide the explanation and safeguards required by the applicable law, including a route to make representations, contest the decision and obtain meaningful human intervention. Health-based compatibility requires its own lawful basis and safeguards. Contact support@elevategolf.com about restrictions or privacy@elevategolf.com about data rights.

8. International processing

8.1 The UK data-protection framework applies to processing connected with our UK establishment. Other laws may also apply. Suppliers and independent Coaches may access information outside the UK, including in the United States. Overseas access can be a transfer even where storage is in the UK.

8.2 Restricted transfers must be covered by an applicable adequacy decision, appropriate safeguards such as the UK International Data Transfer Agreement or Addendum and relevant EU Standard Contractual Clauses, or a lawful exception whose conditions are met. Necessary assessments and additional protections apply. Choosing an overseas Coach does not itself waive transfer safeguards. Contact privacy@elevategolf.com for information about the route and relevant safeguards for your data, including a copy where applicable.

9. Retention and account deletion

9.1 We keep personal information only while needed for its authorised purpose, subject to earlier withdrawal, erasure rights and lawful retention. We review accounts after 24 months without meaningful authenticated use. If closure is appropriate, the account holder and linked Guardian receive at least 30 days’ notice and an opportunity to keep an appropriately authorised account active. Background jobs and notifications do not count as use.

9.2 Request account and associated-data deletion through the app or email privacy@elevategolf.com, preferably from the account email address. State which account to delete. Do not send a password, payment-card details or identity documents in the initial request. We explain any necessary secure verification and the treatment of outstanding purchases.

9.3 A seven-day wind-down runs from the original deletion request. We communicate the cutoff. New purchases stop; existing commitments can continue where lawful and safe. Account access ends at cutoff and undelivered purchases are resolved under the Terms. Operational erasure completes within 30 days of the original request, including wind-down. An applicable shorter legal deadline takes priority.

9.4 Erasure covers account and profile information, retained Player footage and photographs, embedded copies in delivered Tips, derivatives and identifying text, Elly conversations and memory, linked transcription history and indexes. We remove Player footage rather than use face blurring as a reason to retain it. Independent Coach material can remain only where its actual contents and rights allow it.

9.5 Backups containing deleted information expire within 90 days of the original request. They are isolated from ordinary use and deletion is reapplied before restored data returns to ordinary use. Withdrawal stops consent-dependent processing immediately, without waiting seven days. We notify service providers and other recipients of erasure or withdrawal where required and address their applicable duties.

9.6 Necessary financial and transaction metadata may be retained for up to six years from the end of the relevant financial year, subject to the actual obligation. This does not justify retaining health details, swing recordings or whole Tip packages. Specific safeguarding, fraud, dispute or legal-hold records may remain only where lawful, necessary, access-restricted and periodically reviewed. We explain the retained categories and reasons unless legally prevented.

9.7 Support and diagnostic records are kept for the period needed to resolve the issue, maintain security and address applicable claims. Consent and rights records are limited to evidence needed to demonstrate the event and compliance. Records are reviewed and deleted or anonymised when the purpose ends. Minimal suppression information may remain to honour a marketing objection and is not used for marketing. Linkable pseudonymised data remains personal data.

10. Your rights and complaints

10.1 Subject to applicable conditions, you can request access, correction, deletion, restriction, portability or objection, and withdraw consent. A Guardian may act for a child where authorised. Email privacy@elevategolf.com. We verify requests proportionately and respond within the applicable deadline, normally one month under UK data-protection law. Any lawful extension and its reason are explained.

10.2 You can complain to the UK Information Commissioner at ico.org.uk or to the relevant local authority, including an EEA supervisory authority where applicable. You do not have to complete our complaints process first. We acknowledge data-protection complaints within 30 days, investigate and communicate progress and outcome without undue delay. This complaint process does not extend a rights-request deadline.

10.3 Applicable regional rights can include correction, portability, appeals and opt-outs from targeted advertising, sale, sharing or certain profiling. We honour rights and recognised opt-out signals where the relevant law requires. We do not treat general Terms acceptance or a browser Do Not Track setting as consent. Part B explains Washington and Nevada consumer-health rights separately.

11. Marketing and security

11.1 Necessary account, purchase and safety messages are separate from optional marketing. Adults can choose Elevate offers and separately choose partner offers sent by Elevate. Each choice identifies its channel and scope. Use an unsubscribe link, available settings or privacy@elevategolf.com to withdraw or object. We do not use under-18 or health information for advertising.

11.2 We use technical and organisational measures proportionate to the information and risks, including controlled access for authorised purposes. No system is completely secure. Keep your login credentials safe and tell support promptly about suspected unauthorised access. These responsibilities do not remove our security duties.

12. Changes and contact

12.1 We give at least 30 days’ notice of material policy changes through the app, website or email. A policy update alone does not permit a new consent-dependent purpose; the required permission is obtained first. Minor corrections take effect when posted. A change cannot remove accrued statutory rights.

12.2 Contact privacy@elevategolf.com or write to Elevate Golf International Limited at the registered office in clause 1.1. For purchase or account support, use support@elevategolf.com.

Part B Consumer Health Data Privacy Notice

This part concerns consumer health information processed by Elevate Golf International Limited where Washington or Nevada consumer-health privacy law applies. It explains the health information involved, its use and sharing, and how to exercise the applicable rights.

H1 Health information and sources

We collect optional injury, medical-condition, physical-limitation, allergy, dietary and related physical or mental-health information supplied by you or your authorised Guardian through profiles, requests, recordings or messages. Relevant Coach exchanges and limited inferences from that information may also reveal health information. Account identifiers link the information to the person. An ordinary golf recording is assessed by its contents and use.

H2 Purposes and sharing

We use this information to support suitable requested golf advice and necessary safety. A direct request shares relevant information with the selected eligible Coach. A permitted posted request can share it with compatible eligible Coaches considering an Offer before selection or purchase. Required collection and sharing permissions are obtained separately where the law requires.

Contracted infrastructure and storage, communications, diagnostics, support, AI and transcription providers receive health information only where needed for the disclosed service. These are the third-party recipient categories; the relevant route determines which receive it. We do not share consumer health information with corporate affiliates for their own purposes. Authorities and professional advisers receive information only under a lawful requirement or justified exception.

We do not sell health information or use it for advertising, commercial audience reports or model training. We do not collect precise location to infer health-facility visits, or authorise third parties to collect health information across other websites or services for their own tracking purposes.

H3 Choices and requests

Email privacy@elevategolf.com or use the app’s privacy route to confirm covered processing, request access and applicable recipient information, withdraw consent or request deletion. A requested-service exception applies only where its actual conditions are met. We verify identity proportionately and do not discriminate unlawfully against people exercising rights. Deletion covers applicable processors, recipients, archives and backups, subject to the relevant law and lawful exceptions. Our 90-day maximum backup period does not extend a shorter applicable duty.

H4 Washington rights

We respond to covered requests within 45 days of receipt. If a permitted extension is necessary, we explain the reason within the original period; the extension is no more than a further 45 days. You may appeal a refusal through privacy@elevategolf.com. We decide the appeal within 45 days of receipt and give reasons. If refused, we provide information on complaining to the Washington Attorney General at atg.wa.gov.

H5 Nevada rights

You can request confirmation of covered processing, relevant third-party recipient information, cessation of covered collection, sharing or sale, and deletion. General requests are answered without undue delay and within 45 days of authentication, with a further 45 days only where permitted and explained. Covered deletion and required notification to recipients are completed within 30 days of authentication; notified recipients have their own applicable 30-day deletion duty. Appeals sent to privacy@elevategolf.com are decided within 45 days of receipt. We explain any refusal and provide the Nevada Attorney General complaint route at ag.nv.gov.

H6 Operator and changes

The operator is Elevate Golf International Limited, company 15579950, at 1 Warner House, Harrovian Business Village, Bessborough Road, Harrow, Middlesex, HA1 3EX, United Kingdom. Contact privacy@elevategolf.com. We disclose material changes before applying a new consent-dependent health-data category, purpose or recipient and obtain the required permission first.